The Straits Times·Business

Toblerone maker sues UK start-up over vegan lookalike

Summarised by Spiced Kopi · 30 October 2026, 12:35 UTC ·10 sec listen

Toblerone maker Kraft Foods has sued a United Kingdom start-up over a vegan chocolate bar said to resemble its famous triangular product. Kraft bought Toblerone in 1990 and secured European trademark protection for the bar’s distinctive shape.

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